Avoid a Multi-Channel Headache by Implementing a Digital Strategy
How many of you out there are starting to get really confused with the various multi-channels that are now available for not only marketing your business or products, but also engaging with your customer?I’m sure many of you have found yourselves darting from one exciting project to the next. Facebook was the new big thing, and then along came Twitter, but then Facebook improved, now Facebook and Twitter interact with one another.Oh wait you thought I was finished?
This is why a digital strategy is so important, it keeps you from being distracted and helps you to spend your time (and money) wisely. Plus it is much easier to track the performance of your marketing campaign if you can clearly identify where you have promoted. It’s no good implementing Ad Hoc marketing and not remembering how long the task took, where you promoted and who to because you can’t accurately measure your ROI. Our ThoughtShift Prism Digital Strategy methodology can help provide some focus and insight into a well-planned strategy.
Just remember, if you employ a Digital Strategy Agency you would expect to be presented with a marketing forecast detailing their target areas; so why should your method of marketing be any different? Trust us – strategy equals success!
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