Christina Smith

Christina Smith

Christina Smith Née Rutherford - Head of Account Management and Paid Advertising 

With a passion for delivering a 5* service to all ThoughtShift clients, Christina heads up the Account Management team to ensure that clients are happy with the level of service they are receiving. She believes that ThoughtShift should feel like an extension of your own team, not just your agency and she instils this belief within the company. In addition she also leads the Paid Advertising team in which she is integral in developing and directing ThoughtShift’s results driven methodologies.

Having worked in eCommerce since 2005 and Digital Marketing since 2011, she has an expansive knowledge and expertise in integrating multi-channel campaigns to increase lead generation and revenue and has done so for clients such as Calumet Photographic, Roomservice by CORT and WOLF.

Before ThoughtShift, Christina worked within the fashion industry on both retail and wholesale sides; working with UK leading brands such as House of Fraser, Religion Clothing and many of the JD Williams outlets (,, and

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