Luxury Consumer Research and Insights
In 2017, the value of luxury goods within the UK alone reached approximately €55bn and their value has been rising annually since 2012. More...
Christina has 6 years of eCommerce experience and 4 years of Digital Marketing experience specialising in Multi Channel Campaign Management and integrating SEO and PPC campaigns to increase lead generation and revenue, for clients such as Bloodwise, Rock My Vintage, WOLF, Roomservice by CORT, Marine Super Store and Goddiva.
As well as being a Certified Google AdWords professional, Christina has over 10 years experience in the fashion industry, retail and wholesale, gained working with UK leading brands including House of Fraser, Religion Clothing and many of the JD Williams brands (figleaves.com, vivaladiva.com, simplybe.com and jacamo.com).
In 2017, the value of luxury goods within the UK alone reached approximately €55bn and their value has been rising annually since 2012. More...
Clients often ask me how their online revenue performance compares to industry growth and competitor eCommerce sites. Sound familiar? I’m More...
Consumer buying behaviour has certainly been changing over the years and us Marketers are often challenged to rethink ‘best practice’ an More...
This may seem quite forward, especially if this is the first time we’re meeting but… could you please do me a favour? I’m going to ask More...
Retail and eCommerce as we know it is ever changing, it’s probably why we like it so much because nothing is ever the same. The market pla More...
So recently I took a look over Mrs Beckham’s new eCommerce site as it was in fact, one of the most anticipated website launches this year, More...
Image source – YouTube Okay, so for many fashionistas out there (with the right budget) the long awaited launch of Victoria Beckham’ More...
It is no secret that celebrities have become huge fashion icons. Whether you are a fan of them as an artist or not seems to be irrelevant, i More...
How can PPC and SEO work together? Well PPC and SEO when managed together can do wonders for your online marketing efforts. Essentially, yo More...
They say that ‘imitation is the sincerest form of flattery’ but is it really? Perhaps, when it is tastefully done in an obvious and open More...
