Latest digital marketing insights & trends

All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends

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ThoughtShift and Calumet Photographic Named as Finalists in the UK Search Awards 2016

Digital marketing agency ThoughtShift has been shortlisted for work with photography brand Calumet Photographic in the Best PPC Campaign... Continue reading...

10 Shopping Cart Best Practice Tips to Increase Conversions

You’ve done it, you’ve got a potential customer to visit your site, look through your products and decide they simply must buy one (or many)... Continue reading...

5 eCommerce SEO Best Practices to Boost ROI

Following on from my previous post, 5 Common eCommerce SEO Mistakes, I have decided to provide you with 5 eCommerce SEO best practices that will... Continue reading...

Harness the Power of Sequential Advertising with Facebook Video

If you work in performance marketing, then you’re no doubt sick of being told that this is ‘the year of mobile’ (for the past couple of... Continue reading...

How Should Retailers Take Part in Black Friday and Cyber Monday?

Over the past couple of years, it’s been difficult to miss the furore that Black Friday and Cyber Monday create in the retail calendar. We all... Continue reading...

Facebook Advertising and the Need for Speed

Have you ever clicked on a link whilst on a mobile device, only to be directed to a website that takes so long to load that you give up and... Continue reading...

Why Bloggers and Brands Go Hand in Hand

Bloggers are an important asset to any eCommerce digital marketing strategy, with user-generated content building bridges of trust and... Continue reading...

Why You Shouldn’t Always Worry About Traffic Decreasing

When you look into analytics or at your digital marketing report and see that traffic line graph dipping down, most people are conditioned to... Continue reading...

The eCommerce Furniture Statistics Infographic by ThoughtShift

Historically statistics have shown that the furniture industry is lagging behind other areas of retail when it comes to eCommerce. But... Continue reading...

ThoughtShift Named Top 50 Agency in The Drum Independent Agency Census

The Drum Independent Agency Census looks at over 200 agencies across a variety of media, branding and design marketing channels on a yearly... Continue reading...

Expanded Text Ads Have Arrived – What Does This Mean for You?

Expanded text ads have arrived and you can be forgiven for being a little apprehensive about such a large update to this lucrative marketing... Continue reading...

Should I Buy My Brand Terms? Reasons Not to Buy

Quite some time ago (longer than I like to admit) I wrote a blog about the benefits of bidding on your brand terms which can be found here.In... Continue reading...

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