5 Things to Know About the Future of Marketing Automation

Now, chatbots are seen as more annoying than helpful, but this is due to change. AI is advancing rapidly, and this feeds back into the reputation of chatbots.

Customer service is also due to improve in leaps and bounds along with AI. This is because customer insights from AI help determine the best course of action to help your customers. This is done by sending them email promotions that are tailored to their interests and keeping them engaged through content generation.

Marketing automation in a longer-term

Why restrict ourselves to the coming year only? As businesses, it is crucial to have more foresight. In the next few years, marketing automation is only going to grow. Here are some important insights from experts:

• The development of AI will lead to a lot of decision-making becoming automated.
• Using custom subject lines will help in brand distinction.
• UGC will cause better automation and intelligent email creation.
• There will be a movement away from screen-based content towards voice-interactions.
• Within-email actions will be commonplace and remove the need to access websites through browsers.

Summary

Marketing automation will continue to grow in the next year, and after that. Our top trends are User-Generated Content (UGC), interactive emails, accessible content, better tech support and AI-driven technological changes.

These are guaranteed to catapult you into success. If you aren’t already using marketing automation, what are you waiting for? Sign up for a free trial with us today and see your business grow!