Retail SEO, PPC & social media advertising agency

Our retail digital marketing agency consultants specialise in PPC, Google Shopping, SEO, GEO and social media advertising that drives brand visibility, revenue growth, lead generation, email data acquisition and in-store footfall using our ThoughtShift Full-Funnel Methodology™.

Retail SEO, PPC & social media ad industry specialists

Established since 2011, our retail SEO, PPC and social media advertising agency experts have collaborated with independent retailers and global brands such as Selfridges, The Body Shop, Oliver Bonas, Calumet, Sofas & Stuff, And So to Bed and WOLF to increase revenue, brand visibility and return on investment.

Ecommerce revenue grew from £3 Million to £11 Million

Read the tech retail case study

Ecommerce revenue grew by 505%

Read the ecommerce growth case study

38X return on ad spend from paid media

Read the adventure sports case study

Retail digital marketing agency experts

From fashion, furniture and homeware, beds and sofas, home improvement, jewellery and consumer electronics to shopping centres, our retail SEO, PPC and paid social advertising consultants are proven to increase ecommerce revenue, store footfall and brand awareness for multi-channel retailers and world-class brands.

We’ve grown ecommerce revenue by 505% for a luxury retail brand, achieved highest-ever seven figure sales for a furniture retail brand and uplifted ecommerce revenue from £3 Million to £11 Million for a tech retail brand.

SEO, AI Search, PPC & social media ad strategies for retail

Retail growth comes from creating a connected experience across traditional search, AI-powered discovery and paid media. Our retail SEO and GEO strategies combine audience insights with more detailed product information, structured data, customer reviews and optimised product and category content to help your retail brand rank in Google, appear in AI-generated recommendations on platforms such as ChatGPT and Gemini, and most importantly, convert more customers.

A faster mobile experience and more persuasive landing pages also help the performance of Google Ads, Google Shopping, Facebook Ads and Instagram Ads, driving increased engagement, higher conversion rates and more revenue. Underpinned by accurate Google Analytics 4 tracking, we identify channels, campaigns, and the customer journeys that are delivering the strongest commercial impact, helping you maximise profitability and return on ad spend.

Excellent communication and very knowledgeable team. Our integrated SEO, PPC and paid social campaign has resulted in a 294% increase in revenue. We have been very pleased with the results.
- Sian Gray, Marketing Manager at Calumet

I wanted to convey my thanks and appreciation for providing us with support over our migration period. I am aware it wasn’t easy at times but your teams’ hard work gave us a fresh new perspective on our angle of attack. I also know that all the team enjoyed working with you. I wouldn’t hesitate to recommend you as an agency
Adam Plummer, Ecommerce & Digital Director at The Body Shop

Award-winning retail PPC, SEO & digital marketing agency

As a PPC, SEO and digital marketing agency for retail brands, we’ve been recognised as winners of the prestigious Chartered Institute of Marketing Digital Marketing Excellence Award twice.

Both CIM award wins were for our work with retail brands. The first award win was for increasing ecommerce revenue from £3 Million to £11 Million and the second award win was for growing SEO and PPC return on investment to 20X.

Retail SEO & PPC Agency FAQs

How should a retail digital strategy connect ecommerce growth with physical stores and multi-location performance?

We treat online and in-store as one business, because that’s how customers see it. Someone might find a product through Google, check the price on your site and then pick it up from their nearest branch. Ecommerce SEO and paid media still bring in online orders, but they also affect footfall and demand around each store.

With multiple locations, we look at results by product category, store, audience and the competition nearby. Some areas will need more visibility than others, and some products will sell better in certain regions. Campaigns, promotions and messaging can then be changed to suit. What we’re judged on is total retail performance, not just website traffic and online sales

What experience should a retail agency demonstrate with ecommerce platforms, D2C brands and multi-location stores?

Relevant experience should reflect the retailer’s actual platform, operating model and sales channels. A Shopify D2C brand, a Magento retailer and a multi-location chain may all need SEO and paid media support, but the technical requirements and customer journeys will differ.

Look for evidence that the agency understand the ecommerce platforms, Shopping campaigns, customer acquisition and retail reporting. Brick and mortar-based businesses should also assess the agency’s experience with generating local and regional demand. Comparable client logos and case studies are helpful in assessing suitability but this should be complemented by insights into how the agency approached a relevant problem and whether its work produced measure commercial results.

How is AI search changing retail SEO?

With AI platforms such as ChatGPT, Perplexity, Claude, CoPilot and Gemini becoming increasingly used for research by B2C and B2B buyers, retailers need to clearly answer audience questions, demonstrate accolades and provide detailed product descriptions. Retail brands utilising traditional technical SEO best practices such as correct header structure, as well as microdata formats such as price and review schema will have an opportunity to benefit from first-mover advantage to gain organic visibility in generative AI, traditional Google search and be poised for the rise of agentic commerce. According to Mastercard, by 2028, 33% are expected to use these agents to handle complex tasks, such as finding specific products or reordering items, offering personalised and efficient shopping.