Food & drink PPC & SEO agency for F&B brands

Our food and drink digital marketing agency specialises in PPC, SEO, GEO and paid social media advertising for food and beverage brands. We help brands gain visibility at every stage of the customer journey, from traditional search and social discovery to the recommendations consumers increasingly receive from AI assistance such as Chat GPT and Gemini.

As a digital agency for food and drink manufacturers, drink subscription services, food delivery companies, and luxury F&B brands, we develop strategies designed to increase sales and improve return on investment using our ThoughtShift Digital Methodology.

Food & beverage digital agency industry specialists

Since 2011, our F&B SEO, PPC and social media specialists have helped FMCG brands, food manufacturers, food service companies, bakeries, chocolatiers, tea and drinks brands and food gifting businesses grow organic visibility, ecommerce sales and return on investment. We understand that growth in food and drink can involve more than increasing direct ecommerce sales. Brands also need to generate repeat purchases, grow subscription revenue, support new product launches, secure new retail and stockist partnerships or build demand that supports wider product distribution.

SEO revenue increased by 77% year on year

Read the Biscuiteers case study

F&B digital marketing agency experts

Whether you run a wine subscription service, luxury coffee brand, plant-based or vegan food business, alcohol-free range, protein brand, gluten-free brand, food gifting business, healthy eating subscriptions or weight-loss subscription, growth requires a digital marketing strategy shaped around how customers discover, compare and buy your products.

Our digital marketing consultants have a proven track record in the F&B sector. For a luxury biscuit gifting brand, we increased organic search traffic by 90% year on year while reducing PPC costs by 23% and growing SEO revenue by 77%. Our specialists also helped a tea company improve keyword ranking visibility, contributing to 74% year-on-year growth in SEO revenue.

SEO, PPC & social media agency for food & drink

For food producers and drinks brands, driving sales, securing new retail and stockist partnerships and increasing customer awareness starts with understanding which products, audiences and acquisition channels generate the greatest commercial value. Using Google Analytics, Google Search Console, Google Ads and paid social data, we identify the most profitable products, high-converting landing pages, valuable audience segments and areas where demand or revenue is being lost.

These insights shape integrated SEO, GEO, Google Ads, Facebook Ads, Instagram Ads and wider paid social strategies that can be adapted around product launches, seasonal peaks, gifting occasions, promotional periods and subscription or repeat-purchase opportunities. By focusing investment on the products, audiences and channels delivering the greatest value, we help food and drink brands increase sales, reduce wasted spend and build sustainable growth across direct-to-consumer and wider retail channels.

Our search engine marketing campaign from ThoughtShift is a great success story. We’ve increased ecommerce SEO revenue by 77% year on year with 90% of SEO traffic being driven from new visitors. This was achieved whilst reducing our Google Ads spend to provide a better overall return on investment from search.
- Becky Lynch, Head of Marketing at Biscuiteers

Award-winning food & drink PPC & SEO agency

Our SEO and PPC digital agency for food and drink brands has a proven track record of delivering outstanding results for our clients.

We’ve been recognised with the CIM Marketing Performance Measurement Excellence Award for boosting leads by 213% and the CIM Digital Marketing Excellence Award for driving revenue growth from £3 million to £11 million.

Food & drink FAQs

How should a food and drink digital marketing agency combine SEO, paid media, paid social, influencer marketing and content to drive growth?

People search for food and drink in different ways. They might look up a product or category, hunt for a recipe, plan for an occasion or try to solve a specific need, and SEO puts you in front of them when they do. We use paid media to back product launches and gain immediate visibility for priority products and to bring in new online customers. Paid social and influencers help people discover the brand when they’re scrolling and not actively searching for products.

The right mix comes down to how you sell. Selling direct or by subscription is nothing like getting an FMCG brand onto supermarket shelves. Foodservice and wholesale ingredients each work differently again. Whatever the model, our channel teams share what they learn about audiences, content and results, so everything works towards the same plan.

How should a food and drink digital marketing agency manage UK advertising standards, especially when promoting alcohol brands?

Advertising requirements must be taken into account during campaign planning, audience analysis, copywriting and content production. This is especially important for alcohol brands, where targeting, messaging and creator activity may be subject to additional restrictions. Commercial relationships with influencers should be clearly and obviously disclose and promotional claims should be supportable.

Compliance also needs to form part of briefing and approval rather than being treated as a final stage check. The agency can work with the brand’s legal or compliance advisers where needed but they should already understand how sector restrictions affect the practical exertion of digital campaigns.

What category and route-to-market experience should a food and drink digital marketing agency be able to demonstrate?

Look for experience in categories that are the same as your own brand’s. That could be plant-based food, craft drinks, specialist products, ingredients or bigger FMCG brands. The agency also needs to know how you sell, whether that’s through your own online shop, subscriptions, supermarkets, foodservice or B2B distribution.

Each of those has its own audience and buying journey, and success looks different in each one. A wall of client logos doesn’t tell you much. Ask for examples where the agency’s knowledge of the category led to digital work that delivered results. It doesn’t have to have marketed your exact product but it should be able to show it has worked with similar customers, sold through a similar route and faced the same kind of commercial challenge.

Food & Drink

Food & drink digital marketing agency