Effective Digital Marketing Managers Understand Consumer Behaviour
In today’s highly competitive markets, it’s important to leave no stone unturned when considering ways to improve digital marketing... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Best Practices for Social Media-Based Brand Reputation Management
Social media is a key component of any business’s marketing strategy. A strong, cross-platform presence can protect your brand identity, boost... Continue reading...
The Importance of Email Marketing in the Ecommerce Industry
What is email marketing?Email is one of the most traditional types of online interaction, but it's also one of the most impactful digital... Continue reading...
How to Use Influencer Marketing to Boost Your Ecommerce Sales
What is Influencer Marketing?Influencer marketing is a type of marketing in which businesses cooperate with people that have a large audience to... Continue reading...
The Value of Photography in Creating a Strong Brand
We live in an age where content and advertising are at the centre of our lives, both personal and professional. When immersed in the competitive... Continue reading...
Reinvent Your Digital Marketing to Zag When Others Zig
With unparalleled trading conditions, shrinking budgets and even higher aspirations in 2023, it may all seem overwhelming. But whilst your... Continue reading...
Keeping Accessibility in the Forefront of Digital Marketing
No matter how long you’ve been in the digital marketing field, you undoubtedly understand the importance of your target audience. Being able... Continue reading...
The Recommerce Revolution
What is Recommerce?Recommerce is a business method that involves the resale of previously owned products. Facebook Marketplace, eBay, Vinted,... Continue reading...
Sunsetting Universal Analytics and What It Means For You
If you’ve seen a message from Google about the sunsetting of Universal Analytics urging you to move to Google Analytics 4, we’ve outlined... Continue reading...
Why Buyer Personas Are Still Important in 2022
Reaching your target audience successfully is one of the most challenging tasks you'll face as a marketer. The primary purpose of digital... Continue reading...
What Social Media Platforms Fit Your Retail Marketing Needs?
Online and omnichannel retail efforts are continuing to see growth across the global marketplace. However, this also means there’s likely to... Continue reading...
Ecommerce Email Marketing: Mailchimp vs Klaviyo Compared
Email marketing is essential for business success. The advantages of adopting efficient email strategies are immense. Email marketing enables... Continue reading...