Digital Marketing Strategy Blog from ThoughtShift

We were incredibly excited by Google’s recently announced plans to shine more light on image search. You can read Ryan...

Posted 24-01-2019 by Niamh

As a retailer, every sale you make is exciting – but similarly, every return that comes back can be deflating. You may...

Posted 23-01-2019 by Laura

Natural skincare, organic skincare, we need a strategy They say that beauty Is only skin deep. So, it’s no wonder that...

Posted 08-01-2019 by Tim

Improving brand awareness is a key element to increasing sales and that takes digital PR. And digital PR loves a good op...

Posted 08-01-2019 by Tim

Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries and consisted...

Posted 07-01-2019 by Pinky

Something happened starting around the 15th November. Google tweaked their algorithm enough that people noticed. However...

Posted 27-12-2018 by Lucy

Google has been tailoring its search results based on what it knows about users since 2005, when personalised search lau...

Posted 27-12-2018 by Christopher

There is a big debate taking place in the SEO World at the moment, strongly advocated by one individual in particular by...

Posted 20-12-2018 by Ben

Since the Panda update of 2011, there are two words that still send shudders through many site owners, marketers and sto...

Posted 17-12-2018 by Christopher

Last month I wrote about the Second-Screeners trend and laid out why you should be keeping this segment of your target a...

Posted 13-12-2018 by Alexandra

Google Ads introduced new metrics to measure search engine visibility in November, which can be found in the Competitive...

Posted 10-12-2018 by Pinky

Introducing Alexandra Coutts, our Head of Digital. Let’s find out some more about her job, how she got here and her li...

Posted 07-12-2018 by Heather

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