Goddiva Case Study

Goddiva

An online fashion retailer specialising in celebrity style dresses wanted to increase traffic and ecommerce sales from their website.

The Situation

Goddiva wanted to increase traffic and ecommerce sales from their website.

The Solution

Technical auditing found quick wins for the site to improve the ability for search engine robots to crawl and index the site.

Keyword research identified that there was an opportunity to rank on the 1st page of Google results for the keywords “party dresses” or “celebrity dresses”.

Meta data optimisation applied the target keywords to title tags, meta descriptions and headings.

Optimised product descriptions and category pages for relevant keywords.

Created unique URLs for page listings to allow search engines to index all products.

Fashion blogger outreach included developing fashion trend and celebrity style content for relevant inbound links.

Social media optimisation and community engagement across Pinterest increased brand visibility.

The Results

  • Ecommerce revenue increased by 59% in 6 months.
  • Page 1 in Google for competitive keywords like “maxi dresses”, “party dresses” & “mini dresses”.
  • Organic traffic increased by 84% in 6 months
59% increase in revenue in 6 months

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