The Situation

A regional fencing supplier with multiple websites wanted to increase online sales, build brand presence in it’s key regions, and increase total revenue through a data-led digital marketing strategy.

Walford Timber - Example

51% increase in online sales revenue

The Solution

  • Keyword strategy that focused on strengthening brand definition and increasing visibility for keywords with commercial search intent to increase converting traffic and grow sales
  • Ecommerce tracking configuration to more accurately measure and to improve digital marketing performance
  • Onsite content recommendations including meta data, on-page content, and internal linking recommendations, to demonstrate our experience and expertise, resolve ranking conflicts, and increase visibility in search and LLMs (Large Language Models) such as ChatGPT as well as convert already high-traffic driving informational pages
  • Google Consent Mode v2 and enhanced conversion tracking setup to improve data quality and thereby improve Google Ads bid strategy performance
  • Location targeting optimisation and Local search campaigns to maximise ad visibility in high-conversion areas
  • Shopping feed recommendations to increase product visibility across paid and free Google listings, including image search
  • Performance Max campaigns for bestselling product categories
  • Digital PR to increase local brand awareness, authority, and visibility in search through features on local news sites
  • Digital marketing consultancy across all websites
Walford Timber Screenshot

The PPC and SEO work carried out by ThoughtShift has led to a significant increase in our online revenue and presence. We have been impressed by their detailed and professional approach from the beginning, and have enjoyed working with them.

George Smith - Walford Timber

Walford Timber Google Results Screenshot

The Results

In the 1st year of working with Walford Timber, we achieved:

  • 51% increase in online sales revenue
  • 15% increase in total sales revenue
  • Double the contribution to total sales revenue coming from online sales, from online sales driving 4% of total sales revenue to online sales driving 8% of total sales revenue
  • 32% increase in Google impressions for the brand
  • 39% increase in queries ranking on page 1 of Google