Expanded Text Ads Have Arrived – What Does This Mean for You?
Expanded text ads have arrived and you can be forgiven for being a little apprehensive about such a large update to this lucrative marketing...
James Marshall
James's posts:
Should I Buy My Brand Terms? Reasons Not to Buy
Quite some time ago (longer than I like to admit) I wrote a blog about the benefits of bidding on your brand terms which can be found here. ...
AdWords Price Extensions for Mobile Text Ads Explained
Google has been making a number of changes this year to keep advertisers on their toes, the latest change which has just come out of BETA co...
The End Of Right Hand Side Ads In Google Search Results
Google have very recently announced (through reliable sources) that they will no longer be serving text ads on the right hand side of Google...
How to get rid of PayPal referrals in Google Analytics
Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sa...
Top 10 New AdWords Features From 2015
Here at ThoughtShift we like to keep on top of trends and make sure we are familiar with what AdWords offers so that we can be ahead of the ...
Google AdWords Clicks Changes to Interactions
On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting columns within the AdWords interface: C...
Google Product Listing Ads: Should we still use “lead-in” priced products?
Working in PPC I spend a lot of my time ensuring that the ad that shows for my clients matches the search query as closely as possible, and ...
The CTR impact of seller ratings
I think we’d all agree that positive reviews of a product or company increases the likelihood that we will purchase that particular produc...
The Rise of Google Shopping – the Impact for Advertisers
RKG released a report recently, which brought to light a very interesting trend; in Q4 2014, for the first time, Product Listing Ads (PLAs &...
Bing Launch Enhanced Sitelinks in the UK
Enhanced Sitelinks from Bing have now reached the shores of the UK after launching in September in the US. This update marks a trend in Bing...
5 Ways to Improve Your Paid Search Ad CTR
When you are managing a paid search account in a competitive and fast moving industry the Search Engine Results Page (SERP) can become very ...
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