The Situation
South Coast Home Improvements wanted to scale revenue by generating more form, phone and email enquiries for their highest-value products such as conservatories and windows.
49% revenue increase
in the 1st 6 months
The Solution
- Google Ads auditing identified significant spend being allocated towards brand traffic and door-related searches that were no longer part of the core strategy
- Complete restructuring of PPC campaigns, ad groups, keywords and ad copy to focus on windows and conservatories
- Separation of brand and non-brand activity to improve reporting accuracy
- Removal of inefficient Search Partner and Display Network traffic
- Location targeting refinement to focus on core service areas
- Removal of unnecessary spend on paused product categories
- Creation of dedicated landing page strategies for key product types, locations and styles
- Tracking improvements including call tracking reviews, consent mode validation and conversion measurement enhancements
- Ongoing PPC optimisation based on lead quality and business outcomes rather than click volume alone
- Restructure of main website navigation to include locations and other key pages to strengthen internal linking and improve SEO visibility for location-based searches
- Top category and sub category product pages meta data and onsite content optimisation to improve SEO visibility
- Location product pages meta data optimisation to improve SEO visibility
ThoughtShift have provided invaluable help and guidance for us, with a particular shoutout to both Zak and Georgina – they are both always prompt to respond to enquiries and always on the ball with what’s going on and what the plan ahead is.
- Nick Brook, CRM Manager at South Coast Home Improvements
The Results
- 49% increase in year on year revenue in the 1st 6 months
- 30+ top 10 positions for the target SEO keywords
- Contact page key events up 82%
- Conservatories page key events up 42%
- Quote Builder key events up 105%
- Lean-To Conservatories page key events up 1,500%
