On the 31st of May, ThoughtShift, a Brighton-based digital marketing agency published a free Google Analytics Guide, called ‘Dr Analytics: Or How I Learnt to Stop Worrying and Set up Goals in Google Analytics’. A recent study from [DBD Media] found that 73% of ecommerce businesses had inflated traffic data in Google Analytics due to not filtering out their team’s website usage and of 50% of online retailers aren’t tracking goals at all. The guide is available to download, globally, from the ThoughtShift website. The main benefits this guide delivers include explaining which goals are right for which objectives and how to set up the desired goals. Ultimately, if you can track it you can improve it.
Setting up goals can really help to improve a website’s conversion rate (goal achievements/ visits). The data that Google Analytics provides can help to measure the success of different calls to action and help the reader to adjust content and navigation accordingly. It can also help to compare the success of different campaigns so that the reader can track where the most conversions are coming from and target their resources more effectively.
ThoughtShift is a digital marketing agency with a creative edge dedicated to making a difference. ThoughtShift began writing free, fun and informative guides in an effort to help protect people from misinformation which can be so common in online practices, particularly in digital marketing. These guides, based on popular films and literature, aim to help the reader better understand the topic by presenting the information in a simple format with a twist of pop culture.
To download a free copy of this guide, visit the Dr Analytics: Or How I Learnt to Stop Worrying and Set up Goals in Google Analytics page on the ThoughtShift website.