Cool gadgets, toys and gifts eCommerce business including flying helicopters
ThoughtShift provided SEO and CRO services
Page #1 of Google for the keyword “gadget shop”
An online gadget shop wanted to increase natural search rankings, traffic and eCommerce revenue in time for their Christmas shopping peak in November / December.
- Analysed existing keyword traffic to understand the highest revenue generating and highest converting keywords
- Structured the online shop URLs and meta data for search engines
- Provided monthly onsite content recommendations to enhance the relevance of key product and category pages
- Developed relationships with niche community audiences such as gadget fans and bloggers to secure links back to deeper category and product pages
- Ranked #3 in Google for “gadget shop”
- Increased eCommerce revenue from organic search by 476% in 5 months
- Increased organic search traffic by 239%
- Increased eCommerce conversion rate by 134%
- Increased eCommerce revenue from the keyword “gadget shop” by 5,892%
“We are really happy that we got to #3 in Google for the keyword ‘gadget shop’ and other important revenue driving keywords in time for our peak Christmas period.”Kate Sprague – Marketing Manager at Genie Gadgets
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