Genie Gadgets

Genie Gadgets Case study

Cool gadgets, toys and gifts eCommerce business including flying helicopters

ThoughtShift provided SEO and CRO services

The Situation

Page #1 of Google for the keyword “gadget shop”

An online gadget shop wanted to increase natural search rankings, traffic and eCommerce revenue in time for their Christmas shopping peak in November / December.

The Solution

  • Analysed existing keyword traffic to understand the highest revenue generating and highest converting keywords
  • Structured the online shop URLs and meta data for search engines
  • Provided monthly onsite content recommendations to enhance the relevance of key product and category pages
  • Developed relationships with niche community audiences such as gadget fans and bloggers to secure links back to deeper category and product pages

The Results

Geine Gadjest Grab

  • Ranked #3 in Google for “gadget shop”
  • Increased eCommerce revenue from organic search by 476% in 5 months
  • Increased organic search traffic by 239%
  • Increased eCommerce conversion rate by 134%
  • Increased eCommerce revenue from the keyword “gadget shop” by 5,892%

 “We are really happy that we got to #3 in Google for the keyword ‘gadget shop’ and other important revenue driving keywords in time for our peak Christmas period.”

Kate Sprague – Marketing Manager at Genie Gadgets
Genie Gadgets Screenshot

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