What to Expect from Google’s New Penguin Live Algorithm Update
Another year another algorithm update. We know Google don't like to rest on their laurels too long, lest the internet starts doing things... Continue reading...
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AdBlock’s Mystery Buyer & The Acceptable Ads Manifesto
If you’re a Chrome, Safari, or Firefox user, you’ve probably come across AdBlock before. The extension application boasts over 40 million... Continue reading...
Google’s Page Quality Rating Guidelines 2015
Search engine rankings are determined by a computer program that can fundamentally only follow a set of formulas or rules. However, Google is... Continue reading...
Google Product Listing Ads: Should we still use “lead-in” priced products?
Working in PPC I spend a lot of my time ensuring that the ad that shows for my clients matches the search query as closely as possible, and has... Continue reading...
Better Understanding Your Audience With Google’s Consumer Barometer
Although the concept of digital marketing has some people thinking of mysteriously technical algorithms and software, just like traditional... Continue reading...
What are the SEO Implications of Google and Twitter’s latest partnership?
Search Engine Optimisation is fundamentally about making websites show up in the top of search engines. It involves a lot of work, trust and... Continue reading...
Through the Keyhole – Google Shuts the Gate on Doorway Pages
Amidst the furore surrounding Google's Mobile-Friendly Update, dubbed Mobilegeddon by those keen to turn an algorithm update into a scare story... Continue reading...
The Google Mobile Friendliness Update Impact
It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was rolled out by Google. Did you feel it? ... Continue reading...
3 Reasons Not to Panic About Google’s Mobile Update
If you like many other businesses have received emails from Google Webmaster Tools urging you to fix mobile usability issues you might have been... Continue reading...
The Rise of Google Shopping – the Impact for Advertisers
RKG released a report recently, which brought to light a very interesting trend; in Q4 2014, for the first time, Product Listing Ads (PLAs - the... Continue reading...
Google Penguin 3.0: An Overview
Google is definitely flexing its muscles – showing that they are ruling with an iron fist. They have officially confirmed that the latest... Continue reading...
Should I Buy My Brand Terms?
During the several years that I have been working in paid search, the question that nearly always comes up, and that splits opinions like no... Continue reading...