7 Strategies for SaaS Content Marketing in 2022 and Beyond
When creating and managing a marketing strategy for a software as a service (or SaaS) company, you may have to take a different approach to that... Continue reading...
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How to Write PPC Ad Copy to Improve Your Campaign Performance
There are many guides out there that tell you how to write good pay per click (PPC) ad copy that is effective in getting users to click on the... Continue reading...
4 Considerations For Ecommerce Brands Before You Become A Seller On Amazon
There are many pros and cons to selling on Amazon. Whilst the pros are widely promoted it is important to be prepared for the cons of selling on... Continue reading...
Shopify Case Study: How We Built a 7 Figure Niche Ecommerce Store
Shopify has become a major buzzword, and hundreds of thousands of ecommerce stores are switching to it, as well as new entrepreneurs and... Continue reading...
Preparing Retailers For Q4 2020
In the Office for National Statistics’ Retail Sales for Great Britain July 2020 report we can see some very clear changes in consumer... Continue reading...
Face to Face with an Organic Media Architect
ThoughtShift is a vibrant digital strategy agency based in Brighton. In this series you get to find out more about the different job roles... Continue reading...
Face to Face with a Paid Media Consultant
ThoughtShift is a vibrant digital marketing agency based in Brighton. In this series you get to find out more about the different job roles... Continue reading...
Digital Marketing Strategies for Cake Making, Baking & Decorating Supplies
According to Simply Business, the number of independent bakeries, cake makers and tea and cake shops has been consistently rising year-on-year.... Continue reading...
Yoga Digital Marketing Statistics, Trends & Strategies
Yoga mats, yoga pants, yoga bags, yoga tops and yoga t-shirts. In fact, just about anything a modern-day yogi might require. If that’s what... Continue reading...
6 Skills You Need to Work in SEO
Looking for a career in Digital Marketing? Want to find out if you have the skills to work in SEO aka Organic Media? In my last blog post we... Continue reading...
How to Measure Customer Acquisition Cost
Ecommerce businesses can employ a myriad of digital marketing techniques to reach out to prospects — search engine optimisation, pay-per-click... Continue reading...
Integrate Your Digital Marketing Strategies For A Greater Return On Marketing Investment
When executed correctly, integrated marketing is a powerful strategy that is specifically designed to cover all online user touchpoints with an... Continue reading...