ThoughtShift Wins 12 UK Search Awards 2026 Nominations
ThoughtShift is a finalist for 12 UK Search Awards 2026 recognising outstanding AI Search, SEO, PPC and data analytics work for four clients across the B2C, ecommerce, travel and home improvements industries.
Recognising record-breaking results for trusted brands
“As an award-winning digital marketing agency that has spent 15 years supercharging digital performance for trusted brands, we’re incredibly proud to be recognised by the prestigious UK Search Awards. Thank you to our exceptional team and valued clients, we couldn’t have achieved these 12 awards nominations without your hard work and continued trust.” - Helen Trendell, ThoughtShift Co-Founder.
ThoughtShift shortlisted for 12 UK Search Awards 2026 categories
- Best AI Search Optimisation Campaign – ThoughtShift & Martin Searle Solicitors
- Most Innovative Campaign (SEO): Small – ThoughtShift & Martin Searle Solicitors
- Best SEO Campaign: Small – ThoughtShift & Martin Searle Solicitors
- Best Use of Data (SEO): Small – ThoughtShift & Martin Searle Solicitors
- Best Use of AI in Search – ThoughtShift & Marine Super Store
- Best Use of Search – Travel/Leisure (SEO): Small – ThoughtShift & Far and Wild Travel
- Best Use of Search – B2C (SEO): Small – ThoughtShift & South Coast Home Improvements
- Best Use of Search – B2C (PPC): Small – ThoughtShift & South Coast Home Improvements
- Best Integrated Campaign: Small – ThoughtShift & South Coast Home Improvements
- Most Innovative Campaign (PPC): Small – ThoughtShift & South Coast Home Improvements
- Best PPC Campaign: Small – ThoughtShift & South Coast Home Improvements
- Best Use of Data (PPC): Small – ThoughtShift & South Coast Home Improvements
Martin Searle Solicitors: winning in AI search
Employment law and community care law specialists Martin Searle Solicitors wanted more leads and sales from both SEO and AI search. Keywords used by four distinct audiences (employees, employers, professional deputies and community care legal advice seekers) were researched using Google query data, People Also Ask and AI search fan-out queries, then the site was structured so that both people and AI agents could understand it.
The results include 500% year-on-year growth in AI search sales, 60% of AI search leads converting to sales compared with 19% for traditional SEO leads, as well as #1 in Google AI Overviews for “best maternity discrimination solicitors” and #1 in ChatGPT for “best NHS continuing healthcare solicitors”.
Far and Wild Travel: SEO at global scale
Far and Wild Travel wanted to scale lead generation by earning top organic positions for customers searching for the best travel agencies for luxury safari, honeymoon and family holidays. Combining page-by-page metadata architecture, expansion into new countries, technical SEO and brand authority engineering, the travel SEO campaign exceeded lead generation and return on investment goals.
“ThoughtShift has helped us navigate an extraordinary journey of growth, positioning Far and Wild Travel at the top of organic search for customers looking for the best travel agencies for luxury safari, honeymoon and family holidays. Against a target of 3x ROI, the SEO campaign delivered a 44% increase in visibility, 75% more leads, 43% more sales and an incredible 35x total ROI, including 10.5x in incremental ROI.” – Eliza Smyth, Communications & Operations Director, Far and Wild Travel
South Coast Home Improvements: PPC and SEO working as one
South Coast Home Improvements wanted more enquiries for their highest-value products, such as windows and conservatories. The Google Ads audit found significant spend going on brand traffic and door-related searches that no longer fitted the strategy.
PPC campaigns were restructured for windows and conservatories, separating brand from non-brand activity, removing inefficient Search Partner and Display traffic, and refining location targeting. On the SEO side, the site navigation, metadata and onsite content was rebuilt around locations, key products and categories that matter most.
The result was a 49% increase in year-on-year revenue in the first six months, with 30+ top 10 positions for target keywords and Quote Builder key events up 105%. Because the B2C SEO and PPC teams shared one set of insights, the same metadata architecture that lifted organic visibility also supported the Google Ads Quality Score.
Marine Super Store: using data to feed the machines
For multi-channel sailing and watersports retailer Marine Super Store, the challenge was to grow revenue and improve return on investment without increasing spend. Google Analytics 4 (GA4), Google Tag Manager and Consent Mode V2 auditing improved the accuracy of reported revenue from 60% to 90%, giving Google and Microsoft Ads far better data to learn from. Combined with product listing schema optimisation for generative AI platforms and predictive PPC demand modelling, record-breaking ecommerce revenue and return on ad spend was delivered with the data-driven ecommerce SEO & PPC campaign.
Ready to supercharge your digital performance?
If you’re looking for an award-winning digital marketing agency proven to deliver growth in brand visibility, lead generation, revenue and return on investment across AI search, SEO and paid media, contact the ThoughtShift experts for your free digital performance consultation.