Generation Z Travel Industry Research and Insights
As exam season comes to a close for today’s younger generation many will be thinking about and planning their next steps. For those that are... Continue reading...
Gemma Hopper
Gemma's posts:
Facebook Partner Categories Are Shutting Down, What Does This Mean For Your Facebook Advertising?
Earlier this year Facebook announced in a brief statement that they would be shutting down their Partner Categories feature as part of the... Continue reading...
Facebook Took Down 837 Million Pieces of Spam in Q1 2018
For the first time, on the 15th May 2018, Facebook published data in relation to the number of enforcements they have made to tackle spam and... Continue reading...
4 Key Traits of Successful Account Managers
Take it from me when I say that Account Management is no easy task. No two days are ever really the same and no two clients are ever really the... Continue reading...
Facebook’s News Feed Algorithm Update: What This Means For Marketing
Earlier in January, Mark Zuckerberg announced that 2018 will be the year of change in which Facebook will be going back to its roots of helping... Continue reading...
How to Remove Amazon Pay Referrals in Google Analytics
Back in December 2015 we spoke about how to get rid of PayPal referrals in Google Analytics. This is because some pay providers, like PayPal,... Continue reading...
How Can Brands and Agencies Work More Collaboratively Together?
In an earlier post, I mentioned a study by The IPA which highlighted that ‘mostly agencies feel that clients are not willing to engage in a... Continue reading...
5 Questions to Ask Your Digital Marketing Agency
As we say goodbye to 2016 and welcome in 2017, January is often the time in which the past year is re-examined in detail looking at the... Continue reading...
Should eCommerce Brands Focus On Mobile-First Experiences?
Earlier this year there was a flurry of statistics published hinting that 2015 would witness the unavoidable "shift towards mobile asserting... Continue reading...