Gemma Hopper

As exam season comes to a close for today’s younger generation many will be thinking about and planning their next ste...

Posted 19-07-2018 by Gemma

Earlier this year Facebook announced in a brief statement that they would be shutting down their Partner Categories feat...

Posted 21-05-2018 by Gemma

For the first time, on the 15th May 2018, Facebook published data in relation to the number of enforcements they have ma...

Posted 17-05-2018 by Gemma

Take it from me when I say that Account Management is no easy task. No two days are ever really the same and no two clie...

Posted 13-02-2018 by Gemma

Earlier in January, Mark Zuckerberg announced that 2018 will be the year of change in which Facebook will be going back ...

Posted 23-01-2018 by Gemma

Back in December 2015 we spoke about how to get rid of PayPal referrals in Google Analytics. This is because some pay pr...

Posted 01-11-2017 by Gemma

In an earlier post, I mentioned a study by The IPA which highlighted that ‘mostly agencies feel that clients are not w...

Posted 24-07-2017 by Gemma

As we say goodbye to 2016 and welcome in 2017, January is often the time in which the past year is re-examined in detail...

Posted 17-01-2017 by Gemma

Earlier this year there was a flurry of statistics published hinting that 2015 would witness the unavoidable “shif...

Posted 17-11-2015 by Gemma

Generation Z Travel Industry Research and Insights