Latest digital marketing insights & trends

All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends

How Mobile Applications are Driving Ecommerce Growth

There can be hardly any doubt that mobile apps continue to play a dominant and decisive role in shaping businesses' success across the niches... Continue reading...

Should B2C Businesses Invest in Influencer Marketing?

While working out the marketing plans for your business-to-consumer (B2C) enterprise, you might wonder if now is a good time to set aside part... Continue reading...

8 Content Marketing Myths to Avoid in Your Business

Most marketers understand the utility of search engine optimisation and content marketing strategies. Content marketing is an incredible way to... Continue reading...

Brits Holiday Plans For 2021: Keyword Search Insights

As we approach the 1st Anniversary of COVID lockdowns in the UK there is little doubt that the British public are desperate for a holiday! But... Continue reading...

How to Optimise Your Website’s Organic Reach in 2021

If you run a website, increasing your organic search traffic is a never-ending task. Organic traffic refers to the visitors who find your site... Continue reading...

5 Ways to Grow Your Ecommerce Scale-Up with Funding

So, you’ve made your first million turnover, what funding can you use now to take your ecommerce scale-up to the next level?1. Business Loan... Continue reading...

How Will the Apple iOS 14 Update Affect Facebook Ads?

You may have already begun getting notifications in your Facebook Ads Manager to “prepare your ad account for the impact of iOS 14 changes”... Continue reading...

5 Reasons Online Customers Leave Your Store

A checkout usability study by the Baymard Institute, shows that 69% of online shoppers drop their cart and abandon their willingness to purchase... Continue reading...

5 Ways to Drive Marketing Success in AR and VR

The latest technology always brings intrigue and with it, interest. This is the reason why marketing should always stay on top of the latest... Continue reading...

4 Considerations For Ecommerce Brands Before You Become A Seller On Amazon

There are many pros and cons to selling on Amazon. Whilst the pros are widely promoted it is important to be prepared for the cons of selling on... Continue reading...

How to Leverage Ecommerce Marketing Automation to Increase Sales & Conversion Rate

The ecommerce world is changing every day. Marketers and business owners have to track the latest trends because ecommerce marketing strategies... Continue reading...