Latest digital marketing insights & trends

All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends

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SEO Is So Much More Than Just Meta Data

Thank you, Google! Thank you for this update which clearly shows that both on page content and clean, well implemented html is as important for... Continue reading...

How to Use Social Media for Ecommerce Growth

Social media platforms have become incredibly important for ecommerce businesses. Whether you just want to strengthen your brand or set up sales... Continue reading...

8 Elements of Ecommerce Business Success

As the ecommerce arena is rapidly changing due to the pandemic and many emerging trends, it’s vital for every brand in this industry to find... Continue reading...

Essential Magento Security Tips to Protect Your Ecommerce Website

Do you remember the infamous Magecart attacks which made headlines back in 2018? That was the point when people started talking about Magento... Continue reading...

Simple Or Daring: What’s The Best Approach For Web Design In 2021?

When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d... Continue reading...

4 Instagram Live Strategies for Businesses to Grow Performance

As a business, you’ll need to reach as many people as possible. But what if we told you that you can reach and convert more people with... Continue reading...

How to Write PPC Ad Copy to Improve Your Campaign Performance

There are many guides out there that tell you how to write good pay per click (PPC) ad copy that is effective in getting users to click on the... Continue reading...

How Much Do Google Ads Cost?

How Much Do Google Ads Cost?You’ve set up your business and created a website for people to buy, use or sign up to your products or services... Continue reading...

Email Marketing Best Practices to Improve Campaign Conversion Rates

Emails continue to be one of the most effective ecommerce digital marketing communication channels with an ROI of around 3800%. Email marketing... Continue reading...

How Stories Can Make Product Videos More Powerful

Captivating stories can engross readers so much that they are willing to put their phone on silent mode and let their coffee go cold. What if... Continue reading...

8 Website Redesign Mistakes that Could Hurt Your SEO

The success of any online business depends upon the effectiveness of its search engine optimisation strategies. If you want to reap big revenues... Continue reading...

How Coronavirus Has Made SEO Even More Important for Ecommerce Businesses

The COVID-19 pandemic transformed the way that businesses operate. With restrictions in place and safety at the top of mind, both essential and... Continue reading...

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