Digital marketing agency ThoughtShift have been shortlisted for work with furniture rental company Roomservice by CORT in the Marketing Performance Measurement category of the CIM Marketing Excellence Awards 2015.
The digital marketing campaign was collaboratively delivered with the Roomservice by CORT team and ThoughtShift during 2014. This integrated SEO and PPC campaign gained number 1 rankings for keywords like “furniture for hire” and decreased the cost per lead by 79%. Laura Shepherd, Senior Marketing Manager at Roomservice by CORT had this to say about being shortlisted:
“As a Berkshire Hathaway company, we’re very conscious about using companies that use ethical methods to get results online and protect our brand and this is just what ThoughtShift have delivered. We’re thrilled that Roomservice by CORT’s digital marketing campaign has gained recognition by the CIM Marketing Excellence Awards. Since the launch of the campaign with ThoughtShift we’ve seen a clear trend of increased lead quality, plus the volume of web leads has increased by 183% to an all-time high.”
Managing Director and Co-Founder of ThoughtShift, Helen Trendell, commented “We’re so proud to be shortlisted in the CIM Marketing Excellence Awards 2015 in the Marketing Performance Measurement category for our work with Roomservice by CORT. Using ThoughtShift’s Agile Digital MethodologyTM this integrated SEO and PPC campaign generated some excellent and measurable results that helped to increase traffic and leads.”
The CIM Marketing Excellence Awards is now in its sixth year with judges from IBM, Universal Pictures and Hiscox judging each entry based on professional marketing standards. The winners will be presented at the award ceremony at the Grovesnor House Hotel on April 27th.