Building Consumer Trust with Effective Acquisition Marketing
A recent study by the DMA (Direct Marketing Association) shows that trust in UK brands is falling, with half of UK consumers now struggling More...
Christopher joined ThoughtShift in 2016 and leads our team of Organic experts in addition to managing some of ThoughtShift’s award winning key client accounts such as WOLF and Marine Super Store. A storyteller at heart, Christopher relishes the process of creating clear, marketable propositions that delight audiences and help brands stand out, which is a culture that he has cultivated within his team.
Responsible for all things SEO at ThoughtShift, he is central in the development of our Organic methodologies that are applied to clients. He ensures that the team are focused on gaining higher search engine rankings and subsequent traffic and sales for all campaigns.
With accreditation from the Chartered Institute of Marketing and a Masters in Screenwriting, he is a versatile content expert and campaign strategist. He has worked extensively across on- and offline channels to design and deliver creative, audience-centric campaigns that drive results, from driving sales and user adoption to shifting perceptions about companies.
A recent study by the DMA (Direct Marketing Association) shows that trust in UK brands is falling, with half of UK consumers now struggling More...
Since the first TV advert, video has a been a powerful tool for marketing and sales. But the last 20 years have seen a phenomenal growth in More...
If you use Moz’s Domain Authority (DA) metric to track the relative performance of your site against your competitors, it’s likely you m More...
At the end of 2017, Google officially announced that they were extending the amount of text visible in the description section for organic l More...
SEO is dead in 2018! Oh, wait, we’ve heard that before and SEO is alive and kicking. As long as search results are sorted in a list, compa More...
Google’s Search Console, formerly known as Webmaster Tools, is a powerful resource for understanding how Google sees your site and identif More...
Over the space of a few short years, Black Friday has gone from being “some American sales thing” to “shopping centre carnage” to, i More...
As the internet evolves, the modern site owner has more options than ever for optimising their site. But in a world that’s always obsessed More...
Step into any high-street shop and you step into a military-grade controlled experience. From the window display on, the sciences of store p More...
