Christopher Fry - Digital Strategy Director

Christopher joined ThoughtShift in 2016 and leads our team of Organic experts in addition to managing some of ThoughtShift’s award winning key client accounts such as WOLF and Marine Super Store. A storyteller at heart, Christopher relishes the process of creating clear, marketable propositions that delight audiences and help brands stand out, which is a culture that he has cultivated within his team.

Responsible for all things SEO at ThoughtShift, he is central in the development of our Organic methodologies that are applied to clients. He ensures that the team are focused on gaining higher search engine rankings and subsequent traffic and sales for all campaigns.

With accreditation from the Chartered Institute of Marketing and a Masters in Screenwriting, he is a versatile content expert and campaign strategist. He has worked extensively across on- and offline channels to design and deliver creative, audience-centric campaigns that drive results, from driving sales and user adoption to shifting perceptions about companies.