Gimme More! What To Do With Extended Meta Descriptions?
At the end of 2017, Google officially announced that they were extending the amount of text visible in the description section for organic l More...
Christopher joined ThoughtShift in 2016, bringing more than 10 years of marketing and communications experience acquired at national and global organisations including EY and the ACE Group. At ThoughtShift, Christopher has led eCommerce marketing strategies for brands including Calumet Photographic, Menkind and Marine Super Store.
With accreditation from the Chartered Institute of Marketing and a Masters in Screenwriting, he is a versatile content expert and campaign strategist. He has worked extensively across on- and offline channels to design and deliver creative, audience-centric campaigns that drive results, from driving sales and user adoption to shifting perceptions about companies.
A storyteller at heart, Christopher relishes the process of creating clear, marketable propositions that delight audiences and help brands stand out.
At the end of 2017, Google officially announced that they were extending the amount of text visible in the description section for organic l More...
SEO is dead in 2018! Oh, wait, we’ve heard that before and SEO is alive and kicking. As long as search results are sorted in a list, compa More...
Google’s Search Console, formerly known as Webmaster Tools, is a powerful resource for understanding how Google sees your site and identif More...
Over the space of a few short years, Black Friday has gone from being “some American sales thing” to “shopping centre carnage” to, i More...
As the internet evolves, the modern site owner has more options than ever for optimising their site. But in a world that’s always obsessed More...
Step into any high-street shop and you step into a military-grade controlled experience. From the window display on, the sciences of store p More...
