Tracking Conversions and the Importance of Saying Thank You
Whether you run an e-commerce site or a lead generation website, being able to accurately track where your sales/enquiries are coming from is... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
Get A Natural Backlink Profile For Your Website
Google keeps pushing out updates to try and get the best search results for its users, though what exactly does it look for in the backlink... Continue reading...
Anything Tweets Thanks To Twitter (Even Plants!)
You have probably guessed that I’m pretty crazy about social media so over the next few months I will be regaling you with some most excellent... Continue reading...
Google Tag Manager, Yay or Nay?
How many campaigns have been held up due to lack of IT resource and tracking implementation being at the bottom of the IT priority list? Being... Continue reading...
Display Advertising: How To Humanise Automation
I recently read an article in ‘Marketing Week’ written by Spyro Korsanos, CEO of Mediasyndicator that suggested the human touch is still... Continue reading...
The Importance of Website Hierarchy for SEO
Hierarchy is defined as a system where things of greater importance are ranked more highly than things of lesser importance. People naturally... Continue reading...
Expansion of Tablet Use – How Will We Shift From The Desktop?
Until relatively recently, tablet computing was restricted to clunky devices that didn’t last long unless they were attached to the mains.... Continue reading...
Website Redesign Without SEO Migration + Mapping 301 Redirects = Ranking Losses
According to the lovely Google keyword tool there are 1300 (allegedly) exact searches for the term “301 redirects” globally every month and... Continue reading...
Avoid a Multi-Channel Headache by Implementing a Digital Strategy
How many of you out there are starting to get really confused with the various multi-channels that are now available for not only marketing your... Continue reading...
Competing with Multiples in the E-Commerce Arena
You probably find that search results for fashion related keywords in the likes of Google are dominated by high street retailers that are far... Continue reading...
Digital Careers – Live to work or work to live?
This blog post was inspired by an excellent article in the July edition of ELLE Magazine by Alexandra Jones entitled ‘Do you have to love what... Continue reading...
Google Now & Voice Recognition in Search, What Will This Mean For SEO?
Google recently released ‘Google Now’ – a personalised search application for Android. It functions, primarily, through voice... Continue reading...